CASESTUDIES

 

As the only book of its kind dedicated exclusively to the country's leading brands, the Superbrands Egypt Volumes are set to become the local marketing community's premier source of information on how great brands become Superbrands.

The book opens with expert comment from the Superbrands Council on "What makes a Superbrand?" and then goes onto explore the history, development and achievements of many of the strongest brands in Egypt, revealing extraordinary findings along the way. Each brand is presented in a double page, full colour feature which together tell the fascinating and insightful stories of Egypt’s Superbrands.

A diverse selection of industry sectors are featured in the book, ranging from FMCGs through to corporate giants. Many key international brands are featured alongside some of Egypt's strongest home-grown brands and the presence of education, tourism and non profit organisations as well as beverages and sporting brands make Superbrands a fascinating and accurate reflection of the Egyptian way of life.

Superbrands Reference Book

Each member brand receives a two-page case study in the Superbrands reference book as well as the opportunity to customise their books with a bespoke cover. The book is a wonderful opportunity to showcase the history and achievements of each member brand; copies are successfully used as corporate gifts for customers, suppliers, journalists, key staff and stakeholders. Customised covers are an extremely popular method of maximising Superbrands status and provide a lasting and powerful image of each brand.

Online Brand Case Study

Each member brand also has their case study available for download on the Superbrands website. The site acts as an invaluable reference for journalists, academics, consumers, and business professionals interested in gaining further insight into Egypt's leading brands. Participating member brands also have their brand logo prominently displayed on the Superbrands website linked to their own brand website.

 

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