Brand selection Process

Superbrands is the world's leading by invitation only, brand promotional platform.

Brands cannot apply or pay for membership of Superbrands – rather brands are pre-qualified for “Superbrands” status via a combination of consumer and business research which is commissioned by the Superbrands organisation and run on an entirely independent basis. Only those brands that are identified through this selection process are able to participate in the programme and become members of Superbrands.

Antoine Chaer President Comptoir Egyptien De Representations	Ashraf Mohamed Naguib Chief Executive Officer Global Trade Matters	Curt Ferguson President, The Coca-Cola Company, North & West Africa Business Unit
Dalia Abdel Kader Director of Marketing and Communications Sector - AAIB	Farida Khamis Vice President, Corporate Finance Oriental Weavers	Kartik Pandit Managing Director Egypt Express
Mounir Kamal Ibrahim Managing Director, Egypt & Middle East, Thomas Cook Overseas Ltd.	Osama Heikal CEO United Beverage & Food Company	Tarek Nour Chairman TN Communication